Tips on How to Protect Your Trademark

A trademark can be a valuable trait for any company because it will help them secure and protect their business. If your business doesn’t have a trademark yet, then you’d better acquire it as soon as you can because if not, someone or most likely your competitor, will take advantage of you. However, trademarks also need protection because if not then the entire reputation of your business may get compromised. So if you need some advice on how you can protect your business’ trademark then read this advice we have for you below.

Find a watch service that fits well with your business – The best thing that you can do is since you can’t always keep an eye out for your business, you should at least have someone watch it occasionally for you. This is when you find it suspicious that someone is plotting something bad against your business and you need someone or something has your back. These services are going to monitor any activity that may have something to do with your business so that you no longer have to do all the work all the time. There are different types of watch services such as those that monitors entities that rip off your products by setting up a website similar to you and sells the same things that you are offering. There are also those that inspect the national or state trademark registries so that you will always have someone watch over your global ambitions.

Get a lawyer right from the moment you start – There are companies that became victims of “trademark bullying” wherein they attack violators and later on not know that they are the senior user of the trademark thus resulting in counter-suit or dog fights that could’ve been easily prevented. If you want to avoid such awkward and costly situations, you should find a lawyer beforehand so that someone professional will be able to understand your options.

Be careful in sending your letters – If you are planning to draft a cease and desist letter then it may need a certain amount of tact and care. Even though that some letters will make infringers back out from the situation without any problem, there are still those that can easily backfire on certain times. This is one of the reasons why a majority of small businesses don’t undertake the letter-writing process on their own.

Do some simple searches – The best thing that you can do to protect your trademark fully is by hiring lawyers and other professional services. But if you’re the business owner, the most helpful thing that you can do is to have a routine checking on the search engines. This will help you ensure and confirm that no one else is using the name that you have acquired for your business. It will provide you with something fruitful because these search engines are well-known to give out any information that concerns the entire world. So put this to your advantage when you want to learn more about your competitors.


If you need more information or professional service for your Trademark needs, visit this website, and ask for a free consultation with them. Keep following us for more free advice about what is important in the trademark world.